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The Rivalry:

Author John Taylor
ISBN 0812970306
The Rivalry: Bill Russell, Wilt Chamberlain, and the Golden Age of Basketball - In the mid-1950s, the NBA was a mere barnstorming circuit, with outposts in such cities as Rochester, New York, and Fort Wayne, Indiana. Most of the best players were white; the set shot and layup were the sport's chief offensive weapons. But by the 1970s, the league ruled America's biggest media markets; contests attracted capacity crowds and national prime-time television audiences.
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Bill Russell, Wilt Chamberlain, and the Golden Age of Basketball
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